Social Media Complaining!

I have just read an enlightening article by Michelle Higgins the writer of the ‘Practical Travel’ column, for the New York Times. She outlines the use of Twitter for travellers, highlighting the use of Twitter when it comes to ‘complaining’!

With Twitter’s popularity growing and the awareness of the power of Social Media, many of the large travel and tourism companies have jumped on board. Not only do they have the opportunity to shout out their goods and services in 140 character tweets but they are now open to receiving 140 character tweets from their customers – and they do so.

Michelle Huggins writes “As hotels, airlines and other travel companies line up on Twitter to promote their brands, customers who voice their grievances in the form of tweets are getting surprisingly fast responses for everything from bad airplane seats to poor room service” – READ MORE